Principle of Marketing.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Agnihotri, Prafulla.
Material type: BookPublisher: Chennai : Pearson, 2018Edition: 17th ed.Description: 701p.ISBN: 9789352865611.Subject(s): Marketing | Marketing -- Management | Customer relations -- ManagementOnline resources: Click here to access onlineincludes bibliography and index.
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